In the midst of the USA potentially making history, here is my love letter to the marketing surrounding the 2014 FIFA World Cup. Though there are many brands doing great things, I picked out the best of the best.
When It Comes to Branding, How Important Are Logos?
Logo creation can be a million-dollar business. Obviously a logo is the most basic symbol of a brand and resonates with society. But can a logo make or break a brand? How crucial is a logo in a brand’s success?