Marketing Blog

Mainstreethost Web Design & Development Mainstreethost Web Design & Development

You Get What You Pay For: A Guide to Good Design Anatomy

In my profession as a web designer, it is not uncommon to hear a client try to explain to me that they can have their high school student build and design their website for a fraction of the cost. Of course they can, but we all know that you get what you pay for. A penny-saving decision like this might end up costing you far more in the long term.

Mainstreethost Social Media Marketing Mainstreethost Social Media Marketing

Guide to Social Media: Twitter [Slideshare]

The third largest social media network, Twitter is the “buzz generator” of the social media world. Often the place where people go for late-breaking news and updates, Twitter is ideal for any business, especially if that’s where your audience is. (I’m sure you’re wondering if your audience is even on Twitter, and to that I say, sign up and find out!)

But first, here’s a guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.

Mainstreethost Digital Marketing Blog Mainstreethost Digital Marketing Blog

#MSHUnderReview: The Importance of Brand Consistency [Video]

A brand is more than a logo and the products or services it represents, it’s the promise you make to your audience. It’s a promise that you will deliver quality products and services, and it’s what sets you apart from your competition. Throughout your marketing efforts, branding is how your audience identifies with you and it’s often the reason for using your product.

Just as consistency is key in many aspects of life, this is no different in the world of branding. Brand consistency is critical and provides the basis of how you deliver your brand’s message. Brand consistency means staying consistent across all platforms with voice and message, as well as packaging and logos.

Mainstreethost Digital Marketing Blog Mainstreethost Digital Marketing Blog

3 Simple Ways to Increase Employee Productivity

Productivity. It’s a word that plagues every business and organization. We live, breath and make money by getting things done. However, employees aren’t machines, no matter how often you wish they were; employees are living, breathing beings that possess all sorts of knowledge and skills. While it’s easy to say, let’s find each employee’s strengths and cater to those, being productive is about more than possessing skills; its being able to take the skill and put it to use, effectively.