Earlier this week, Twitter debuted the new Twitter profile, which now features a header image. The header makes Twitter profiles much more visually appealing, and people have been quick to declare it reminiscent of the Facebook cover photo.
“Open Your World”: What Small Businesses Can Learn from Heineken
Heineken is one of the world’s most recognized brands. And as it turns out, when it comes to marketing, it’s second to none.
A Hot Button Issue: Do Social Sharing Buttons Work?
A Hot Button Issue: Do Social Sharing Buttons Work? Find out in this post.
Celebrity Endorsements and Twitter: Do We Buy Things When Celebrities Tell Us To?
There is solid evidence that suggests that celebrity endorsements (both compensated and uncompensated) can skyrocket a product from relative obscurity to nationwide recognition.
When It Comes to Branding, How Important Are Logos?
Logo creation can be a million-dollar business. Obviously a logo is the most basic symbol of a brand and resonates with society. But can a logo make or break a brand? How crucial is a logo in a brand’s success?
3 Tools to Help You With Social Media Outreach
In this follow-up post, I am going to share with you some tools you can use to help with social media outreach.