In the midst of the USA potentially making history, here is my love letter to the marketing surrounding the 2014 FIFA World Cup. Though there are many brands doing great things, I picked out the best of the best.
IMC to Synchronized Marketing: A Pivotal Paradigm Shift in Marketing
As a marketer, I’m always looking for new ways and ideas to enhance my marketing efforts. For quite some time, I’ve been a proponent of integrated marketing, and then I heard a new term – synchronized marketing. Although my initial interest was the first word in the term – synchronized (as I was a synchronized swimmer for most of my life) – I recognized that this concept is deeper than that one familiar word.
Something clicked and I was enchanted by this concept…
#MSHUnderReview: The Differences Between Marketing and Branding
This week, Brandon Koch and Courtney sit down to talk about marketing and branding. Often confused as interchangeable terms, we discuss what each term means, why they’re both important to your business, and some examples of companies with stellar branding strategies and marketing initiatives.
All About the Incredible, Compelling Power of Brand Storytelling
Why brand storytelling might be the most effective way for companies to reach customers.