Back in December, I wrote plenty about the benefits of responsive design. There was an unprecedented shift toward mobile use among holiday shoppers, and as a result there was a good chance that if your website wasn’t optimized for mobile usage, than your business was left out in the cold.
The numbers are overwhelming. Smartphone users expect an exceptional mobile experience.
According to a study conducted by Google in 2012, 94 percent of smartphone users look for local information on their phone and 90 percent take action, such as making a purchase or contacting a business. If you have a local-based business, addressing your mobile presence is a must. Below are some more compelling statistics via HubSpot:
- 96% of smartphone users have encountered sites that weren’t designed for mobile devices.
- 48% of users say they feel frustrated and annoyed when on sites that are poorly optimized for mobile.
- 78% of users want to be able to find what they’re looking for on a mobile site in just one or two clicks.
- 76% of users want a business’ mobile site to fit the small screen of their smartphone better.
In June 2013 Google’s Matt Cutts, head of search spam, said the search engine will begin to demote mobile websites with slow load times in its search results. As early as 2010, Google started incorporating site speed into their ranking algorithm.
It’s clear that a website built using responsive design is the answer to your mobile website woes.
Stop turning mobile users away from your website. Here’s a quick lesson on the benefits of responsive design in the form of an infographic via Mike Biondo.