Tag: Inbound Marketing

Mainstreethost Digital Marketing Blog Mainstreethost Digital Marketing Blog

#MSHUnderReview: Delighting your Customers with Email Marketing

On this week’s edition of #MSHUnderReview, Craig sits down with Brandon Koch, another one of our talented inbound marketers. With nearly two years’ experience under his belt, Brandon is responsible for Mainstreethost’s email marketing efforts. Watch as Brandon and Craig discuss the importance of email marketing and using it as a tool for delighting your customers.

Mainstreethost Digital Marketing Blog Mainstreethost Digital Marketing Blog

#MSHUnderReview: What is a Landing Page? [Video]

As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.

Once your visitors click on the call-to-action, where do they go? They go to a landing page!

Mainstreethost Content Marketing Mainstreethost Content Marketing

Five Examples of Small Businesses Benefiting from Effective Calls-to-action

Creating an attractive, compelling call-to-action can oftentimes be the deal-breaker when attempting to entice qualified leads that will eventually convert. Whether it’s a business homepage, blog or email, failing to deliver that critical message that in turn will spark customer engagement (call, click, download, like, visit, buy!) will, in the end, cost your company money. It’s not simply all about delivering a compelling message, either. Design matters, too.