Instagram’s user base has taken off in recent months, with 300 million active users and 70 million photos posted per day. It is one of the fastest-growing social networks today, and for good reason. People love sharing photos; from selfies to pictures of pets to scenery, you’re guaranteed to find images and videos of interest to you on Instagram.
It’s important to note, however, that Instagram isn’t just for everyday people like you and me. Businesses can kill it on the platform if they understand their audience and can translate their work into imagery. Whether you sell products or services, there is a place for you on Instagram.
You might be wondering how service providers could have the right content to post. There are actually a lot of things worth sharing! Between pictures of your offices, employees, charity events, office parties, contests, and holiday messages, Instagram has a lot to offer to companies across industries and sizes.
For some ideas about how to incorporate Instagram into your social strategy, check out this infographic.
There are so many social media platforms out there today that it’s hard to decide which ones to be on and which to skip. And there’s a pretty good case for practically any social network that it adds value to your marketing strategy.
What makes Instagram stand out is how prevalent imagery is in social media and marketing today. Photos and videos are what really draw people in and engage them. They can make your audience feel like they get a sneak peek into what goes on at your company and that helps build trust and reputation. If you haven’t checked out Instagram, it’s definitely worth considering.