Author: Mike Whitney

Mike is a former Inbound Marketing Specialist at Mainstreethost. Besides writing about marketing, he enjoys old movies, live music, and the Buffalo Bills.
Mainstreethost Web Design & Development Mainstreethost Web Design & Development

Don’t Be Fooled by Vanity Metrics

The reason traffic in and of itself isn’t a sufficient measurement of performance is that traffic does not correlate directly with profit. Your website’s functionality is based not just on being seen, but being engaged with. A way to avoid this pratfall is to instead focus on actionable metrics.