I also wanted to scrutinize this issue of fake, compensated reviews. What do they mean for consumers, for companies, and for marketing in general?
Category: Digital Marketing
“Open Your World”: What Small Businesses Can Learn from Heineken
Heineken is one of the world’s most recognized brands. And as it turns out, when it comes to marketing, it’s second to none.
The Pros and Cons of Personalized Marketing
Personalized marketing is alive and well. Marketers and advertisers try to target people by appealing to their unique needs and desires.
Nine Steps to Assembling an Inbound Marketing Team – Voltron Style
Creating a rock-solid and well-executed strategy is the first step toward increasing your company’s inbound leads. But how successful can that strategy be without an…
When It Comes to Branding, How Important Are Logos?
Logo creation can be a million-dollar business. Obviously a logo is the most basic symbol of a brand and resonates with society. But can a logo make or break a brand? How crucial is a logo in a brand’s success?
8 Steps to Create an Infographic
Michael Biondo of Mainstreethost has created an infographic on how to make infographics.
$150,000 Google Analytics Premium
After Google announced that it would no longer be providing search query data in Analytics from logged in Google users a few weeks back, they followed up with introducing “Google Analytics Premium”.