In the world of search engine optimization (SEO), things can get tricky quickly, even for someone who’s been working in the industry for more than two years. And this is no different for 301 and canonical redirects. While many think these function in the same way, they’re actually used for completely different purposes.
Author: Courtney Christman
#MSHUnderReview: Why Should Businesses Track Conversions Within Google Analytics? [Video]
During the last two weeks of #MSHUnderReview, we reviewed the basics of calls-to-action and landing pages. This week we’re going to continue with conversions.
The Case Against Duplicate Content
For years, SEO professionals have warned against duplicate content.
Phrases like, “Just don’t do it”, “Make sure every page’s content is unique”, “You don’t want to be penalized for duplicate content” have been heard ‘round the world.
#MSHUnderReview: What is a Landing Page? [Video]
As we learned last week, the purpose of a call-to-action is to get your website visitors from point A to point B. You want them to take a specific action, such as downloading an eBook, signing up for a webinar or newsletter, requesting more information about services, etc.
Once your visitors click on the call-to-action, where do they go? They go to a landing page!
#MSHUnderReview: What Is a Call-to-Action and Why Should I Have Them on My Website? [Video]
Watch Craig Kilgore and Patrick Allen discuss what a call-to-action is and why you should have them on your website in this week’s edition of #MSHUnderReview.
5 Incredibly Cheap Ways to Foster Happiness and Satisfaction in the Workplace
Happiness; it’s a state of mind we all search for, but do we ever truly find it? And if we do find it in our personal lives, how do we bottle it for the workplace?
Guide to Social Media: Twitter [Slideshare]
The third largest social media network, Twitter is the “buzz generator” of the social media world. Often the place where people go for late-breaking news and updates, Twitter is ideal for any business, especially if that’s where your audience is. (I’m sure you’re wondering if your audience is even on Twitter, and to that I say, sign up and find out!)
But first, here’s a guide to being on Twitter – why you should be on it, what you should post, when you should post, how to build a following, who you should be following and how to sign up.
Sex Sells and so Do Sexy Men: The Objectification of Men in Advertising
Cut out the “bikini-clad”, hyper-sexualized women in an advertisement and insert a gorgeous man (or several of them). This man could fit any woman’s fantasy; he’s the stereotypical stud-muffin. How do women feel about sexy ads now?
#MSHUnderReview: The Five W’s of Email Marketing [Video]
Compared to traditional marketing, digital marketing is still the new kid on the block, so it’s only natural that the true potential of email marketing is not widely known. For those of you who don’t fully understand the reach of email marketing, I’m going to review the five w’s (who, what, when, where, why) of email marketing.