Wondering if buyer personas are worth the trouble? Here I show why the answer is ‘yes’.
Category: Content Marketing
A collection of our content marketing blog articles from our many years in the digital marketing world.
6 Valuable Lessons from Tim Hortons’ Roll Up the Rim to Win Campaign
Despite my inner turmoil dealing with constant Roll Up the Win losses – it got me questioning “Why? Why am I doing this to myself? Why do I keep returning to something that gives me constant disappointment? WHY?”
Not only that, but how can I take my own addiction for this promotional giveaway and apply it to my own clients? This is what I learned…
Make Content Marketing Work for Your Ecommerce Site
If you are an ecommerce business, it can be hard to figure out how to make content marketing a valuable asset on your website; that’s what we’re here for!
Addressing Your Audience with the Right Tone
Tone shapes both the first and last impression you give your audience. Are you using the right tone when addressing your consumer base?
A Comprehensive Introduction to Content Marketing [Infographic]
Not convinced that content marketing will be the best thing ever to happen to your business? Then check out our comprehensive introduction to content marketing infographic, which delves a little deeper into the ins and outs of content marketing.
5 Elements to Creating Landing Pages That Convert
Your marketing department has spent countless hours putting together an eBook to share with website visitors, social media followers, and most importantly, customers. They’ve meticulously…
Marketing Before and After Automation: A Case Study
The use of marketing automation has truly transformed the way we as marketers do business. Life before it seems, well, inconceivable. Our automation partner, HubSpot,…
Is a Blog Really Worth the Time?
Blogs have become incredibly popular in recent years, and it seems like every business has one. But what exactly is a blog? And how does it contribute to your marketing strategy?
Cut Through the Clutter: Make Your Email Marketing Stand Out This Holiday Season
It’s that time of year again when inboxes are flooded with so many special offers, coupons, and “must-haves” that it’s impossible to have time to look at them all. So how do your recipients decide which ones to open and which to send immediately to the trash?
Here are some tips to improve your holiday email marketing strategy and prevent your messages from going straight to the circular file.
Exactly How Much Does Your Font Matter?
Do you take the same bit of writing in Comic Sans as seriously as you do when it’s in Helvetica? Of course not, and this…