Last week, I reviewed what a KPI is in Part I of a three part series on key performance indicators. This week I’m moving onto “the why”. To keep it short and to the point (as I promised), here are five reasons you should be measuring KPIs.
Marketing Blog
9 Riveting Statistics That Will Convince You to Sign up for Linkedin Immediately [INFOGRAPHIC]
Not on LinkedIn? I suggest you get yourself and your business on there immediately, and here are 9 riveting statistics (in infographic form) that will convince you to do so.
What is a KPI? (Part I) #MSHUnderReview [VIDEO]
Over the next three weeks of #MSHUnderReview, I will be reviewing the what, why and how of KPIs in quick (it should take you less than 3 minutes to read) and easy-to-understand posts.
Without further ado, let’s get going with “the what”:
10 Surprising Social Media Facts [INFOGRAPHIC]
Social media is not only a great platform for social interactions: it’s ideal for digital marketing, and there’s a plethora of social media statistics floating around the Internet. I have combined a list of ten essential facts you should keep in mind when using social media to market your business.
17 Customer Service Quotes Every Business Should Live By
For a little inspiration, here are 17 customer service quotes every business should live by…
Website Traffic: Should I Value Quality or Quantity? #MSHUnderReview
Website traffic is tricky. You (the business owner and/or marketing manager) want to see a ton of traffic heading to your site.
Why it is Crucial for Your Business to be Mobile Friendly [Infographic]
There are endless statistics on mobile marketing, but here are a few that help illustrate why it is crucial for your business to be mobile friendly, if it isn’t already.
The Canadian Anti-spam Legislation: Learning to Abide by the CASL Rules [Infographic]
The Canadian Anti-Spam Legislation of 2014 is pretty restrictive. Here are some tips to help you understand and abide by CASL’s rules.
2014 FIFA World Cup’s Goal-Worthy Marketing Campaigns
In the midst of the USA potentially making history, here is my love letter to the marketing surrounding the 2014 FIFA World Cup. Though there are many brands doing great things, I picked out the best of the best.
KISS (Keep It Simple Stupid): The Smart Marketer’s Rule of Thumb
Whenever I speak with potential or current clients, they always seem to over-analyze things. Let’s touch on the power of simplicity and how it will make your life easier as a marketer.