Many marketers believe that Power Editor is the superior tool for ad creation. But Facebook is clearly making an effort to even the playing field between it and Facebook Ads Manager. With all of the recent improvements to both platforms, I think it’s clear that they’re both pretty out of this world.
Marketing Blog
8 Great Tools to Consider Before You Give Up On Content Marketing
To all of you that have considered dumping your content marketing campaigns, this one’s for you. Here are 8 tools that might make the content creation process much simpler and help you get the traffic you want.
Understanding the Advertising Guidelines for 5 of the Top Social Networks
Once you’ve decided that social media advertising fits into your budget and strategy, it’s important to make sure that you adhere to each network’s policy.
In The Spirit: The Best Holiday Advertising of 2015
Holiday advertising is a great chance for brands to connect, but it needs careful handling of tone and story. Here are the brands that did it best in 2015.
It’s About Time: Brands Finally Using Female Athlete Sponsorships
Female athlete sponsorships used to be few and far between, but that’s always been both an ethical and branding mistake. Thankfully, that’s changing.
Snapchat: A Recruitment Tool for Millennial Employees
If your company is looking for fresh, young talent, then you can likely make Snapchat work for you.
Become an Analytics Expert Easily with Facebook Insights
This post is your ultimate guide to Facebook Insights, the social network’s comprehensive analytics platform, and all of the various tools packed inside.
3 Brands That are Bringing Content Marketing to Their Packaging
Content marketing doesn’t have to be limited to your website – you can bring it into the physical realm using these creative packaging promotions.
It’s Time to Start Thinking Local When it Comes to Your SEO Strategy
Local SEO is a newer and lesser-known aspect of digital marketing, but this certainly doesn’t diminish its importance.
What Hotjar Taught Us About Links and CTAs on Your Website
If you’ve ever wondered whether the elements on your website are doing their job, this is the post for you. Hotjar highlights website issues that are affecting your UX and, therefore, your overall influence online.