Mary Meeker’s internet trends reports provide vital insights for marketers. Here are some major takeaways from this year’s report.
How Virtual Reality Could Upend the Marketing Landscape
Virtual reality is finally poised to storm the mainstream. How can marketers adapt?
What’s the Big Deal With Social Media Algorithms?
Algorithmic timelines tend to cause quite the stir among social media users – why is it such a sensitive topic?
Facebook, Twitter Take Bold Steps Into Live Video
Both Facebook and Twitter see live video as a major part of the future of social media – here’s how each company is preparing for that brave new world.
Facebook vs. Google: The Battle for Referral Traffic
It’s social media vs. search engine.
Facebook Reactions Offer New Engagement Options
Facebook has expanded their Like button to include “Love,” “Haha,” “Wow,” “Sad,” and “Angry.”
Tap Into Your Local Fan Base with Social Media Marketing
Connect with local consumers and build a loyal following in your community.
Playing Catch-Up: How Facebook and Google Approach Video Advertising
By purchasing YouTube in 2007, Google established a leg up in video advertising. Lately, Facebook has made moves to regain its video ad competitiveness.
Understanding the Advertising Guidelines for 5 of the Top Social Networks
Once you’ve decided that social media advertising fits into your budget and strategy, it’s important to make sure that you adhere to each network’s policy.
Become an Analytics Expert Easily with Facebook Insights
This post is your ultimate guide to Facebook Insights, the social network’s comprehensive analytics platform, and all of the various tools packed inside.