To many, a business is successful when it is making money. However, what many fail to realize is that there is a plethora of factors to consider when determining what makes each business successful, as well as many ways to measure that success.
Category: Digital Marketing
Small Business Marketing: 5 DIY Marketing Tips for Small Business Owners
Digital Marketing can get very costly in this day and age. However, there are a number of things that can be done to help small business owners that don’t have a large marketing budget. A little elbow grease can go a long way– here are a few things that can be done to get the ball rolling:
5 Tips to Increase Close Percentage With Sales and Marketing Alignment
Companies with a solid sales and marketing alignment see a 20% growth in annual revenue, according to Aberdeen Group.
So if you’re struggling to join forces with your sales department (or vice versa), and your company is struggling because of it, read on. Here are five ways to align your sales and marketing departments.
You Don’t Know Jack: Learning to Understand and Delight Your Most Important Marketing Asset
Jack is your customer, but he feels insignificant and disconnected from your business. If you continue ignoring his wants and needs, he might just become another lost customer.
The Top 10 Advantages to Using Magento Ecommerce [Infographic]
If you’re shopping around for the best ecommerce solution, Magento might be for you. Here are 10 of the top advantages to using the Magento platform for your business.
Healthy Lead Generation Starts with a Well-Balanced Breakfast [INFOGRAPHIC]
Generating leads is an imperative step toward obtaining new clients and customers for your business. With email marketing to content marketing to social media campaigns and more, there are endless recipes you can follow to attract and acquire new leads.
7 Insightful Email Marketing Stats for Small Businesses [INFOGRAPHIC]
According to HubSpot, “Saturday has the highest click-through-rate at over 9%, and Sunday is the second highest.” For more statistics, check out the infographic below that illustrates seven insightful email marketing stats for small businesses.
8 Tips for Conducting Effective Market Research Online
With our modern digital means, traditional limitations to market research have been dissolved. Use these 8 tips to get a grip on your online market research.
What is a KPI? (Part III) #MSHUnderReview
I’ve reviewed what a KPI is and why you should be measuring them, so it’s only natural we move onto actually defining and measuring KPIs.
Let’s get started so I can keep my promise of a short and to-the-point post series…
7 Facts About Marketing Automation [INFOGRAPHIC]
Are you worried that robots are taking over the world? Here’s an infographic with 7 intriguing facts about marketing automation that might surprise you.