When brands give apologies, it can be difficult to effectively communicate sincerity. Here are some best practices for making your mea culpa’s count.
Marketing Blog
Online Reviews Matter – And Here Are 18 Stats to Prove It [INFOGRAPHIC]
Online reviews are becoming increasingly important to the decision-making process, as we have an overwhelming number of options to choose from and countless mediums at our disposal to learn more.
Look Ma, No Hands: How Voice Search Will Affect SEO
The rise of voice search will bring new challenges and opportunities for anyone hoping to be found on the web. Let’s look at how it will impact SEO.
How to Make the Most of Your Content Strategy
Before you start writing any piece of content, make sure you understand your audience, know your goals, and have a plan for what comes after.
Lessons in Web Analysis From the Buffalo HubSpot User Group
Some key SEO and UX takeaways from the latest Buffalo HUG meetup.
Bait and Switch: A Deep Dive on the Perils of Clickbait
Clickbait is a much-maligned type of web content that offers lots of flash, but little substance. Here we dive into why it’s bad for users and businesses.
11 SEO Myths: Debunked [Infographic]
Make sure you’re not damaging your own website’s SEO by believing these common myths.
June 2016 Roundup: 17 Noteworthy Digital Marketing Stats
Check back at the end of each month for the next collection of notable facts and statistics.
A City on the Rise: Buffalo, New York’s Transformation Over the Years
Despite years of tough economic times, Buffalo is on the up-and-up once again.
What’s Trending Now: 5 Marketing Takeaways From Mary Meeker’s 2016 Internet Trends Report
Mary Meeker’s internet trends reports provide vital insights for marketers. Here are some major takeaways from this year’s report.