Ecommerce is not a new phenomenon, but each year during the holidays, new ways to take advantage of it emerge.
6 Brands Winning at User-Generated Content
If you’re looking for some inspiration to create your next user-focused campaign, take a look at these six brands currently winning at user-generated content.
All About Fake Online Reviews: The Problem of Separating Fact from Fiction
I also wanted to scrutinize this issue of fake, compensated reviews. What do they mean for consumers, for companies, and for marketing in general?